Amazon FBA fee and profit calculator

See what Amazon takes in referral and FBA fees, and what you keep on every unit.

Sale price ($)Shipping the buyer pays ($)Leave 0 for free shipping (built into the price).Product cost ($)What the supplier or print provider charges for one item.Amazon Ads (PPC) spend per order ($)Ad spend divided by orders (your ACoS × price). 0 without ads.Referral fee (%)15% for most categories, 8% for electronics and computers. Check your category in Seller Central.FBA fulfilment fee per unit ($)About $3–4 for a small, light item. 0 if you ship it yourself (FBM), then fill in your shipping cost.Individual selling plan$0.99 per item sold instead of the $39.99 monthly Professional plan.

Net profit per order on Amazon: $12.49; 42% margin
Referral fee: $4.50
FBA fulfilment fee: $3.50
Total Amazon fees: $8.00
Product + shipping cost: $9.50
Recommended price (35% margin after fees and ads): $25.99

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Which fees does Amazon charge?

A referral fee on the sale price (15% for most categories, at least $0.30), the FBA fulfilment fee if Amazon ships it, and $0.99 per item on the Individual plan.

FBA or ship it yourself?

With FBA, Amazon stores, packs and ships the item and you get Prime. Without it (FBM) you pay your own shipping instead. Compare both by setting the FBA fee to 0.

Fees are the platforms' published rates for US sellers (checked October 2026). Category, country and tax change them; check the platform's fee page before you price.